Sterling Forever

Sterling Forever was born from the belief that every woman deserves access to exquisite jewelry, without ever having to compromise on quality.

Our journey catalyzed from humble beginnings in 2005, when 15-year old Mike Cooke started selling his mother's old jewelry in his parent's basement. Guided by an unwavering passion for meticulous artistry, Mike perfected the production process and assembled a team of experts to establish Sterling Forever the top choice for on-trend and stylish jewelry that's accessible to all.

Our philosophy is simple: every piece of jewelry should be both beautiful and practical, designed to make you look and feel fabulous every day. That's why we offer a lifetime guarantee on all of our pieces, so our beloved customers can shop with confidence and wear their favorite jewelry for years to come.